Tomorrowland POP UP March 25 2016

paa POP UP in Tokyo at Tomorrowland's flagship location in Shibuya starting March 25. We made a mix for the occasion.


The New Stuff March 23 2016

SHOP SPRING SIXTEEN, our first full collection.

Lookbook shot by Alyson Redding and modeled by Johnny King.

021 February 15 2016

Pocket Tee April 22 2015

Available in white, navy and black.

Spring Tings March 17 2015

Spring '15 is here.

018 November 13 2014

New Collection and Shop-In-Shop November 03 2014

Greetings from paa HQ,

Following the release of The Reversible Bucket and The Fucket, today we share the remainder of our fall collection. We asked the inimitable Jason Powell [also know as @prplrn] to shoot some photos for the occasion. The results.

_ selection from the fall lookbook above

Also, with a little help from our friends at C'H'C'M', we launched a shop-in-shop this past weekend. Say hello next time you find yourself in NoHo. 

2 Bond Street
NYC, 10012

Monday thru Friday - 11-7
Saturday and Sunday - 12-7

Introducing: The Fucket September 26 2014

Our five-panel bucket made of 500D Cordura, available in black + blue.

[photo credit: Erika Schroeder]

The Reversible Bucket September 09 2014

Now available in the shop here.

The Pleat Cap January 27 2014

Now available in turmeric, navy, ash, olive and cranberry.

Free Worldwide Shipping December 10 2013

...until the end of 2013!

017 October 24 2013

016 October 18 2013

015 October 07 2013

Get Buckets September 30 2013

Our new melton wool bucket hats made exclusively for C'H'C'M' are now available in charcoal and navy.

013 April 21 2013

013 April 15 2013

012 April 12 2013

011 April 11 2013

010 April 11 2013

009 April 08 2013

008 April 08 2013

007 April 06 2013

006 April 04 2013

005 April 04 2013

004 April 03 2013

003 April 03 2013

002 April 03 2013

Drop One February 11 2013

Today we launch paa (pronounced 'pah'). What started as an idea last October is now our accessories line, albeit three hats. Three hats we're really proud of. Our plans include expanding into various accessories with a focus on everyday items we would wear.

To help with the launch we enlisted our friend, the inimitable Brian Ferry, to shoot a lookbook of some of our favorite shop owners around the city wearing the hats. The results are stunning and we couldn't be happier. A big thank you goes out to Brian, Rawlston, Minas and Shinya for making this happen. Also, thanks to Patrick MacLeod for the wonderful product shots.

If you happen to be in NYC, stop by our first stockist C'H'C'M' to see paa in real life. Watch this space as we continue to roll out new products in the near future. We hope you enjoy the first offering.